Rusan Pharma, a leading global pharmaceutical company specializing in the treatment of Addiction, has indigenously developed and manufactured India’s first 24 hour ‘Nicotine Transdermal Patch–2baconilTM.The brand has made an association with Kings XI Punjab as their health partner to kick start an anti–tobacco/smoking campaign #MyWill2baconil, to spread awareness and educate people about 2baconilTM as a solution to help quit tobacco.

International and domestic players of Kings XI Punjab like Virendra Sehwag, Wriddhiman Saha, Hashim Amla, Martin Guptil, Axar Patel and Ishant Sharma will actively participate in the campaign to help spread awareness to quit tobacco/smoking. An official TVC with these celebrated athletes will also be released to highlight and appeal to their fans to join the cause.

Speaking on this association Malavika Kaura Saxena–Business Head, “We have associated with Kings XI Punjab to bring to fore the malice that tobacco abuse is causing in the country. Our campaign#MyWill2baconil aims to highlight and spread awareness at the same time present a new form of therapy which is India’s First 24 hour Nicotine Transdermal Patch–2baconilTM. It is designed using a unique Smart Time Release Technology that acts as an aid to help control their withdrawals with a step down therapy.”

Satish Menon, CEO, Kings XI Punjab said, “I am extremely pleased to announce our association with 2baconil, India’s first nicotine patch by Rusan! They operate for a great cause, that of reducing the harm caused by tobacco through patches, and we at the Kings XI believe this is a hugely positive agenda. This partnership will allow us to amplify their efforts and help lead to a better and healthier India.”