Bollywood star, Anil Kapoor recently visited the set of a most popular Indian television show, ‘Taarak Mehtaa Ka Ooltah Chasmah’ for promotion of a Bollywood movie ‘Mubarakan’ starring Arjun Kapoor. He is nephew of Anil Kapoor.
The sprawling set of ‘Taarak Mehtaa Ka Ooltah Chasmah’ is located in Filmcity in Mumbai, and is a popular attraction for millions of tourists visiting Mumbai every year from all over the country.
Directed by a talented director and famous name in the Indian television industry, Harshad Joshi; ‘Taarak Mehta Ka Ooltah Chasmah’ has also become an ideal marketing platform for promoting new Bollywood movies. “The small screen is one of the best platforms to reach out to the maximum numbers of audience. Hence, it is no surprise why celebrities drop in on popular television shows to promote their films,” said Harshad Joshi.
The ongoing trend strongly suggests that most Bollywood stars and producers prefer ‘Taarak Mehtaa Ka Ooltah Chasmah’ for marketing their new releases. “For the past 10 years; our show’s producer, actors, directors, writers, casting directors, unit members and technicians have consistently worked extremely to gain viewers’ loyalty across the globe. Bollywood movies thus get best connect with our viewers when marketed through ‘Taarak Mehta Ka Ooltah Chasmah’,” added Harshad Joshi.
Produced by respected name in the Indian entertainment industry, Asit Modi and under the banner of Neela Telefilms, ‘Taarak Mehta Ka Ooltah Chasmah’ is India’s longest running comedy show. Well known casting director, Prithvirajsingh Raulji serves Neela Telefilms for spotting the best talent needed to shoot various episodes on a continuous basis.