Author: MitaanExpress

M&E industry to generate a direct and indirect 4M employment

The CII Big Picture Summit 2017 will bring together bright minds of M&E leaders to navigate a successful growth path at a time when digital transformation, convergence of technology and disruptive ideas are changing the rules of the game.  Themed ‘M&E: The Digital Takeover’, the 6th edition organised by the Confederation of Indian Industry will take off on December 5 in New Delhi. On this occasion, CII-BCG will release report — Media & Entertainment: The Nucleus of India’s Creative Economy — that encapsulates the strong growth of the M&E sector andthe need to address large talent and skill gaps.  The CII-BCG report estimates that M&E industry will be able to generate a direct and indirect...

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Rupa & Co unveils Fruit the Loom innerwear & leisure wear

Oban Fashions Private Limited, a wholly-owned subsidiary of Rupa & Company Limited, has launched Fruit of the Loom innerwear & leisure wear products for men and women in India. More than 87 styles across the men’s & women’s range will be available in over 2,500 points of sale in the first phase by end of December 2017. The products will be available on e-commerce websites from the first week of January 2018. For the first time ever, Fruit of the Loom will showcase a special “Intellifresh” day-long freshness feature extensively in all products in India through an exclusive unique...

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Miss Transqueen glorified by Miss Wow’s Initiative

Miss Wow is a beauty pageant that was started in 2014 and has been conducting competitions every year since then with the process of finding and highlighting contemporary and modern talent for the fashion, lifestyle and entertainment industry. This pageant is not only conducted to pose beauty of a women but to crown the one who is a combination of Beauty with Brains. During the selection process, the founder of Ms Wow 2017, Ornob Moitra thought of an initiative which was rarely thought about. Whenever such beauty pageants come into existence, most of them have always chose glamour over social...

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AIDS Healthcare Foundation launches ‘Keep the promise’ initiatives

AIDS Healthcare Foundation observed the World AIDS Day event with ‘Keep the promise’ initiative- a call to action and a reminder to world leaders that with 1 million people still dying of AIDS every year, the epidemic is far from over. This event was organised on a global scale and witnessed a series of concerts during the week leading up to World AIDS Day. In Mumbai, the event witnessed the participation of over 70 children who were living with HIV/AIDS. They put up musical recitals and dance performances and were part of Keep the promise activity to highlight the problems associated with...

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SaffronStays: On an expansion roll, now targets South India

Over a span of 24 months, SaffronStays: Where Families Bond, a micro-hospitality start-up founded by Devendra Parulekar and Tejas Parulekar has already catered to over 13,750 guests from its strongest captive market: Mumbai. SaffronStays curates boutique homes across the country and partners exclusively to manage the hospitality operations, branding, marketing and reservations. Each home that wishes to be a part of the Leisure Home Network undergoes a series of stringent checks before being considered. Every Home goes through a rigorous 100 point checklist that involves upgrades to every aspect from tasteful interiors to landscaping, from staffing and their training...

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