Eros Now, India’s premiere video OTT platform, has launched its new brand campaign reinforcing its promise of ‘Bolo Kya Dekhogey’. The integrated campaign reiterates Eros Now’s leadership position in the movie category, offering a huge catalogue of films on a single platform. The campaign will roll out three TVCs depicting the fun, quirky and lively pulse of Eros Now, highlighting the essence of iconic elements that make movies memorable. The campaign will go live on June 1 across platforms.
The brand campaign aims at enticing the viewers to download and watch their desired content by showcasing some of the most famous characters played by their favourite actors. Capturing India’s love for entertainment, specifically films, it boasts of Eros Now’s extensive movie library across languages. The campaign invites viewers giving them access to Eros Now which has rights to over 10,000 films at just Rs 49 per month. The tagline Bolo Kya Dekhogey is Eros Now’s continued endeavor in serving the viewers with content of their choice.
Commenting on the brand campaign, Ali Hussein, COO, Eros Digital said, “Movies have been an evergreen pulse of the Indian consumer worldwide and Eros Now is committed to delivering its viewers the largest and best of movies across all connected devices. This campaign is a focus on the most iconic characters played by our superstars across films over the years. About 8 Million subscribers have already tuned onto Eros Now and we are encouraging more to experience the vast catalogue for a very reasonable monthly price”.
The first TVC ‘Horses and Vehicles’ perfectly sums up the width and depth of Eros Now’s movie library, with the presence of stars like Salman Khan, Deepika Padukone, Ranveer Singh, Mithun Chakraborty, Varun Dhawan, John Abraham and R. Madhavan. The TVC establishes that even if the viewers fall short of personal choices, Eros Now will still have something to offer and entertain them.
‘Guns and Cops’, the second TVC, is an extension of cinema’s encompassing personality. Talking about two of the most loved props and characters in the Indian cinema – guns and cops, the TVC is an amalgamation of some of the most remembered characters played by Amitabh Bachchan, Akshay Kumar, Anushka Sharma, Saif Ali Khan and Ajay Devgn.
The third variation ‘Dance Moves’ captures what makes Bollywood stand out – it’s iconic dance numbers featuring the actresses and the muscle showcase by the actors. The TVC depicts Priyanka Chopra, Shahid Kapoor, Sonakshi Sinha, Katrina Kaif, Bipasha Basu, Madhuri Dixit and Aishwarya Rai Bachchan. The TVC brings alive the memories of some of the most remembered foot-tapping numbers of these actors. It also has a montage of John Abraham, Arjun Kapoor, Tiger Shroff, Ranveer Singh and Ajay Devgn displaying their chiseled bodies.
The campaign will be extensively promoted across Mumbai, New Delhi, Bangalore, Pune and other cities in Haryana and Uttar Pradesh. The marketing campaign will engage viewers through digital, television and on ground activities. The campaign evokes the Bollywood sentiment through several touchpoints such as residential buildings, local trains, ATMs, restaurants, salons, elevators, multiplexes, local recharge shops, retail outlets, offices, fitness and healthcare centers.
Recently, through its non-traditional partnerships, Eros Now made its presence felt by being the title sponsors for Royal Challengers Bangalore in IPL 2018.
The collaboration was a part of Eros Now’s endeavor to build a true digital video brand with Indian users and provide the best of entertainment the country has to offer.