The Color Run Worldwide now comes to India for the first time ever. Also known as the HAPPIEST 5K RUN ON THE PLANET, The Color Run is a unique race that celebrates healthiness, happiness, and individuality. It is the largest running series in the world, having made its way across 40+ countries, over 400 cities, and 6 million runners worldwide. This year it makes its start in India, beginning with 10 cities.
After Color Runners complete the race, the fun continues with an unforgettable best post-5K party on the planet. This larger than life party is equipped with music, dancing and massive color throws, which create millions of vivid color combinations.Unlike other runs, winning is not the objective. The Color Run lays emphasis on the spirit of participation and the celebration of life. Which is why The Color Run course is dotted with fun activities, a spirit of joie de vivre and finishes in a bang with music and dance! The Color Runners start with the classic powder Color Zones. Along the course, participants can paint their aspirations on the Dream Wall, snap whimsical photos with giant unicorns, and get the ultimate color inspiration as they party with friends at the Finish Festival amidst vibrant bursts of color throws. As part of its debut in India, each Color Runner will receive a cool limited-edition Dream Tour merchandise kit which consists of – Event Bib, Super Soft Color Run Tee, Color Runner Headband, Unicorn Finishers Medal, Color Packets, Happy Tattoo.
The Color Run India will flag off on January 14 in Mumbai and move to Bengaluru on February 10, Delhi on February 25 followed by Pune, Hyderabad, Chandigarh, Indore, Jaipur, Ahmedabad and Kolkata.
The Color Run will be also drawing large number of corporate participation through its Corporate Connect Program that will promote team building and stress busting exercise for their employees.Talking about bringing the property to India, Rahul Gomes – Managing Director, OMCPL the Agency bringing this experience to India commented, “The Color Run is a very unique IP and has a large following world over. OMCPL is in the business of Curating unique experiences and so this was a perfect fit. This is the first exclusive India licensee for this unique initiative and we are proud to state that today we have amassed more than 5 million followers simply by way of the popularity of the Color Run Worldwide.